Tim Hortons takes centre ice by giving Canadian hockey fans the chance to #jumptheboards with Sidney Crosby
– Fans are invited to enter for a chance to skate with one of Canada’s hockey greats –
Nothing brings Canadians together like a good ol’ hockey game, and starting today, Tim Hortons is asking hockey fans to come together to fill the stands of the Tim Hortons virtual arena, and enter for a chance to jump the boards with Sidney Crosby.
From January 6 to 25, 2014, Canadians can visit the Tim Hortons #JumpTheBoards app on Facebook (www.facebook.com/TimHortons
) to enter for the once in a lifetime opportunity of getting on the ice with hockey star Sidney Crosby. On the app, visitors can also watch and share Tim Hortons newest commercial
featuring Sid the Kid and real Canadian hockey fans. Each video share helps to ‘fill’ the Tims virtual arena. "Tim Hortons has been in almost every arena I have played in, whether in the hands of fans in the stands, on players' jerseys or on the rink boards. Tim Hortons and hockey are the perfect Canadian 'double-double' and this commercial is a great representation of that connection," says Sidney Crosby. "I really enjoyed shooting this spot, especially jumping over the boards with all of the other players, and now I am looking forward to getting on the ice with a fellow Canadian hockey fan."
The #JumpTheBoards Contest with Sidney Crosby follows the launch of Tim Hortons latest commercial which celebrates the game and the company’s longstanding commitment to hockey in Canada. A truly Canadian production, the commercial includes real Timbits Hockey players and Tims Facebook fans, a local children’s choir, a portrayal of Vancouver’s iconic green men, a nod to Stompin’ Tom Connors’ classic Canadian ballad, and of course, it was filmed in the city of Hamilton. Since debuting January 4 online and during coverage of the World Junior Hockey Championship on TSN, the new Tim Hortons Sidney Crosby commercial became one of the most popular YouTube videos in Canada during the weekend with more than 160,000 views.
“Whether on the ice or in the stands, Tim Hortons is proudly connected to Canadian hockey from coast to coast,” says Rob Forbes, Senior Director, Marketing, Ontario and National Programs, Tim Hortons. “From our founder, NHL great Tim Horton, to the more than 75,000 young hockey fans that enroll in Timbits Hockey each year, to our hockey ambassador Sidney Crosby, this contest and commercial are just another way we are bringing our love of the game to life.”